RSG Brokerage Operations System
A lead response and transaction system that helps residential brokerages answer every portal lead in seconds, coordinate showings without phone tag, keep every contingency deadline visible, and turn past clients into repeat and referral business.
The operational problem
Portal leads arrive at 9 PM and get a reply the next morning, after three other agents have already called. Showings run on phone tag between three parties, and every deadline in the brokerage lives in one coordinator's spreadsheet.
Guided tour · step 0 of 12
A seller inquiry arrives from the IDX site at 9:12 PM, watch it become a listing appointment.
The problem: seller inquiries land after hours, sit in an inbox overnight, and by morning the homeowner has already talked to two other agents. Run the scenario to watch one inquiry go from first message to a booked listing appointment.
Harborline Realty Group
Today at Harborline Realty Group
New leads
Portals, IDX site, sign calls
Median speed to lead
Was 55 min before routing
Appointments set
Showings booked
Confirmed without phone tag
Files under contract
Deadlines at risk
Contingency dates inside 72 hours
Sphere touchpoints
From the past-client engine
Lead → appointment rate
Pipeline · $134,990 open
Sample dataNew Lead
1
Contacted
2
Appointment Set
1
Active Buyer / Listing
1
Under Contract
1
Closed
1
Past Client & Sphere
1
Recovered this month · $118,970
Sample data- $14,100
Trevor Boyd
Zillow lead, answered in 94 s
- $12,600
Owen Hartley
Quiet 2 years
- $26,000
Gordon Whitaker
Quiet 21 days
Live activity
Peter Abrams replied to the closing-anniversary touch offering a referral.
2 days ago
Inspection contingency on 14 Sea Breeze Ln flagged: expires tomorrow at 5:00 PM.
8:15 AM
Weekly seller update sent to 6 active listings with showing feedback attached.
Yesterday 4:00 PM
Sign call from 41 Bayberry Rd answered by the assistant after hours.
Yesterday 7:41 PM
Trevor Boyd claimed by Dev Okafor 94 seconds after the Zillow lead landed.
11:04 AM
Showing block confirmed for Trevor Boyd: Saturday 10:00 AM, three properties.
11:31 AM
Review request sent to Colleen McGrath after her closing on 8 Rockland Way.
Yesterday
Task created: updated pre-approval letter needed for Ify Okonkwo.
Yesterday 3:20 PM
Upcoming schedule
Thu
Oct 16
confirmedListing appointment: Alicia Harmon
5:30 PM · Marisol Vega
Thu
Oct 16
pendingShowing: 41 Bayberry Rd
6:30 PM · Dev Okafor
Thu
Oct 16
no-show riskInspection walkthrough: 14 Sea Breeze Ln
11:00 AM · Tanya Brandt
Sat
Oct 18
confirmedBuyer tour block: Trevor Boyd (3 properties)
10:00 AM · Dev Okafor
Open tasks · 4
Inspection contingency expires Thu 5:00 PM — 14 Sea Breeze Ln, confirm response or extension
Tanya BrandtTodayCoordinate appraisal access — 120 Tremont St, lender needs the lockbox code
Tanya BrandtTodayPersonal call: Gordon Whitaker, 9-month timeline, no contact in 21 days
Dev OkaforTomorrowConfirm photographer and sign install — 22 Cordwainer Dr goes live Monday
Priya RamanFri
Swipe sideways to change section. Demo environment, no real messages, appointments, or payments will be sent.
Answer Every Lead. Close Every Deadline.
Every RSG operating system is configured around the company's existing tools, customer journey, team responsibilities, bottlenecks, and growth priorities.
Diagnose the current operation
We map how leads, customers, and admin work actually move through your business today; and where revenue leaks out.
Design the operating system
Workflows, sequences, and handoffs designed around your tools, your team, and your customer journey. Nothing generic.
Build, integrate, test, and optimize
We implement, connect your existing platforms, test against real scenarios, and tune the system as it runs.