Home Service & Trade Businesses
Your crews do good work. The jobs you lose are lost before the truck ever rolls, in the missed call, the estimate nobody chased, the invoice that sat for a month. RSG builds the systems that close those gaps: every call answered or recovered, every estimate followed up until there's an answer, every completed job invoiced, collected, and asked for a review.
Built for owner-operated HVAC, plumbing, electrical, roofing, exterior cleaning, landscaping, and general contracting companies, typically 2 to 50 trucks, where the office is stretched thin and the owner is still the one who notices when a lead slips.
Simulated interface: sample data only
Where it breaks
None of these problems are about the quality of your work. They are operational leaks that add up across the season.
Homeowners calling a plumber or an HVAC company rarely leave a voicemail and wait, they call the next name in the search results. A call that rings out while your crew is on a roof or under a sink usually becomes a job for whoever answered.
Five missed calls a week at a $2,000 average job is up to $10,000 of work you never got to quote.
Burst pipes, dead furnaces, and storm leaks happen at 9 PM, and those are the highest-intent callers you will ever get. Voicemail after the third ring tells them to keep dialing until a competitor picks up.
Emergency callers don't wait for morning; they call down the list until someone answers.
Quotes get written at the kitchen table at 9 PM, sent, and never mentioned again unless the homeowner calls back. Nobody has time to chase a two-week-old estimate when today's schedule is already full.
An estimate nobody follows up on closes at exactly zero.
Jobs get booked by whoever answers the phone, into whatever slot sounds free, with no view of territory, trade, or drive time. The result is double-bookings, crews crossing town twice in a day, and reschedules handled from the owner's cell.
An hour of avoidable windshield time per tech per day is an hour of billable work gone.
The tech shows up without the job history, the photos the customer sent, the gate code, or what the last visit found. Every 'let me call the office' moment stretches the job and quietly erodes the customer's confidence.
A tech without context sells less, works slower, and gets reviewed worse.
The full workflow
Every home service job moves through the same eleven stages, whether you run three trucks or thirty. Each stage below shows what typically breaks, which RSG system fixes it, and the numbers worth watching. Walk your last ten jobs through this map and count where they leaked.
What happens here
A homeowner calls, submits a website form, taps a Google Local Services ad, sends a Facebook lead, or gets referred by a neighbor. Each source arrives on a different screen (the cell phone, an inbox, a platform dashboard) and someone has to notice it.
Where it commonly fails
RSG system responsible
RSG Service Command Center
Automation opportunities
Recommended systems
RSG doesn't sell software licenses; we design, build, and run operational systems on top of the tools you already use. Each system below is scoped to your trades, your call volume, and your existing platform. Most engagements start with one or two systems aimed at the biggest leak, not all seven at once.
Flagship system
Every lead, job, estimate, invoice, and customer conversation in one operating picture, so nothing in the business depends on somebody's memory.
Every call answered or recovered within about a minute, including nights, weekends, and the hours when every crew is on a job.
The right technician on the right job with the customer informed at every step, without the office playing phone tag all day.
Interactive demo
The demo drops you into the operating system of Hartwell Contracting, a fictional multi-trade company. You can watch a $19,500 deck request travel from web form to won job, including the two days of homeowner silence in the middle, then take an after-hours emergency call as the AI receptionist's caller, build a quote, and drag leads through the pipeline yourself.
The demo is a fully simulated environment. Hartwell Contracting is a fictional company, and every name, number, message, and dollar figure is sample data. Nothing you do in the demo touches real customer data, yours or anyone else's.
Inside the system
Run these yourself
Home Services assessment
Twelve questions, about three minutes. Answer honestly; the point is to locate your biggest leak, not to grade you. Based on your answers, we'll point you at the one system most likely to pay for itself first.
Common questions
No. RSG systems connect to the field service management platform you already run and fill the gaps around it, call recovery, follow-up discipline, customer communication, and owner reporting. Your FSM stays the system of record for jobs and dispatch. If you're on spreadsheets, we'll help you pick a platform worth building on first.
It depends on scope. A single system like missed-call recovery or estimate follow-up typically runs 2–4 weeks; the full Service Command Center runs 4–8 weeks. Systems go live one at a time so the office is never learning everything at once, and each phase has to prove itself before the next starts.
Every engagement is scoped and quoted individually, a 3-truck plumbing company and a 30-truck HVAC operation are not the same project, and pretending otherwise produces bad builds. You get a fixed scope and a custom quote before any work begins, with no charge for the scoping conversation.
It stays yours. RSG builds on your accounts (your FSM, your phone numbers, your Twilio and Stripe accounts) so nothing is held hostage in a platform we own. Access is role-based, sensitive fields like gate codes are restricted, card data lives only with your payment processor, and if we part ways, the systems and the data remain with you.
It's not allowed to. The AI qualifies callers, detects urgency, and books appointments from your live availability; it does not quote prices, promise scope, or approve refunds. Anything in that category routes to a named human, and every call produces a transcript so you can audit exactly what was said.
The slow months are where two of these systems earn the most. Reactivation campaigns fill the schedule from past customers and unsold estimates precisely when the phone is quiet, and follow-up automation makes sure the smaller lead volume you do get converts at its best. Peak season is when missed-call recovery carries the load.