RSG Gym Conversion System
A lead conversion and member follow-up system that helps gyms turn inquiries into trials, trials into memberships, and members into referral sources.
The operational problem
People inquire about a trial at 10 PM, get a reply the next afternoon, and half never show for the class they booked. Coaches are coaching — nobody's chasing the follow-up that turns trials into memberships.
Guided tour · step 0 of 11
A free boxing class request — including the no-show most gyms lose.
The problem: half the people who book a trial never show, and nobody follows up. Run the scenario to watch a lead inquire, no-show, get recovered, and become a member anyway.
Forge Boxing & Performance
Today at Forge Boxing & Performance
New trial inquiries
Qualified leads
Goal, availability, program fit
Trials booked
Trial attendance rate
Was 54% before reminders
Trial no-shows
Recovery sequence active
Membership offers sent
New memberships
Trial → member rate
Pipeline · $1,394 open
Interactive demonstration using sample dataLive activity
Upcoming schedule
Thu
Jul 16
confirmedS&C trial — Tina Okafor
6:00 AM · Coach Bri
Thu
Jul 16
confirmedBoxing fundamentals (2 trial spots open)
6:30 PM · Coach Dre
Fri
Jul 17
pendingYouth boxing — Jordan Velez first class
5:00 PM · Coach Elena
Sat
Jul 18
no-show riskKickboxing — Erica Lam recovery slot held
10:00 AM · Coach Bri
Open tasks · 4
Coach Dre: call Marcus Reed — hot post-trial lead comparing schedules
Coach DreTodayPersonal call: Erica Lam — day 3 of no-show recovery, no reply yet
Front desk (Kayla)TodayConfirm PT slot availability (Tue/Thu 7 AM) for Sam Whitaker offer
Coach BriTodaySend youth program waiver to Dana Velez before Monday's class
Front desk (Kayla)Fri
Demo environment — no real messages, appointments, or payments will be sent.
Automation does the chasing. Your team does the judging.
What enters the system
- Trial request forms
- Instagram & Facebook DMs
- Missed calls & texts
- Walk-in sign-ups
- Class attendance data
- Member milestone events
What the system does
- Qualifies every inquiry by goal, experience, and schedule
- Recommends the right class or program
- Books trials with waivers and instructions
- Runs reminder and no-show recovery sequences
- Sends post-trial membership offers
- Triggers referral requests at member milestones
- Tracks attendance, conversion, and follow-up status
What your team still controls
- Coaching, programming, and the classes themselves
- Membership pricing and offers
- Personal calls to hot or hesitant leads
- Sensitive member conversations
- Which sequences run and how they sound
- Reviewing conversion performance
Potential integrations
Configured per engagement around the tools you already run — shown here as options, not live connections.
- Gym management softwareConfigurable
- Class scheduling systemsConfigurable
- Google CalendarConfigurable
- Twilio SMSConfigurable
- Meta messaging (Instagram & Facebook)Configurable
- EmailConfigurable
- Website formsConfigurable
- Stripe & payment processorsConfigurable
- Waiver platformsConfigurable
Under the hood: Trial inquiry → member → referral
Every workflow in this demo is a sequence your team can see, edit, pause, and approve — not a black box.
Turn More Trials Into Long-Term Members
Every RSG operating system is configured around the company's existing tools, customer journey, team responsibilities, bottlenecks, and growth priorities.
Diagnose the current operation
We map how leads, customers, and admin work actually move through your business today — and where revenue leaks out.
Design the operating system
Workflows, sequences, and handoffs designed around your tools, your team, and your customer journey. Nothing generic.
Build, integrate, test, and optimize
We implement, connect your existing platforms, test against real scenarios, and tune the system as it runs.